The Art of Transformation needed a visual identity that was both simple and relatable.
The mark shows transformation in a way where the viewer can read their own story into it.
“The Art of Transformation (TAoT) is a project of psychic development anchored in artistic expression. The purpose of TAoT is to contribute to the development of society through new methods in which the arts as creative tool creates fresh thinking and brings people together.”
The project has used the mark for some time now and it have carried them on 3 continents, for numeral events and on all platforms. Most importantly TaoT are proud of the mark and feels that it represent them.
It took some tries to get it right. Here is one of several pages from my sketchbook.