Creating user-centered solutions that align design, business, and technology
I design user-centered digital products with a focus on clarity, consistency, and scalability. My experience spans SaaS platforms, B2B tools, B2C interfaces, and branding projects across web, mobile, and print. I’ve worked end-to-end across research, UX, UI, and systems design—collaborating closely with product teams to align design with business needs and technical constraints.
Key skills
User Experience (UX) | Product Design | UI Design | Design Systems | Responsive & Mobile Design | Wireframing & Prototyping | Research & Testing | Visual Design & Art Direction | Adobe Creative Suite & Figma | Design Thinking | User-Centered Approach | Product Strategy | AI | Strategic Design Leadership | Web Accessibility (WCAG) | Agile Collaboration | Stakeholder Management | Cross-Functional Teams | Great Communication Skills | Innovation Facilitation | Branding & Identity | Team Mentoring | Building SaaS Products
Work experience
Domstolsstyrelsen
(The Courts of Denmark)
Present – Senior UX Designer
- Creating UX in a large-scale public digitalization program. I collaborate with analysts, architects and developers to transform insights and requirements into scalable interface components within a shared design system.
Valuer.ai (Scaleup)
2022 – 2025 – Design Lead – Senior Product Designer
- Responsibility: I design and define end-to-end user experiences to enhance conversion and engagement in AI-driven SaaS products. Collaborating closely with management, users, and developers, I ensure that UX aligns seamlessly with business objectives and technological capabilities..
- Impact: A complete overhaul of the brand, UI, and UX, along with the integration of multiple LLMs, repositioned the platform for a new market, attracting targeted customers and securing new investments. The introduction of a scalable Design System significantly reduced development time, streamlining feature rollout and improving overall efficiency
PERE (Startup)
2020 – 2022 – Senior UX/UI Designer
- I was deeply involved in all aspects of the PERE platform, from user interviews and testing, to ideation of new functionality, and implementation of an ever-evolving B2B SaaS application.
- Impact: After creating a UX that corresponded with user tests, there was a significant increase in platform usage and a steady decrease in pressure on support. Furthermore, the service expanded from Copenhagen to London, Dubai, and Florida without any problems.
Early Career (Multidisciplinary Design)
< 2020 – Self employed – AD/UX/UI designer – Creative Director
- Responsibilities: Over the years, I’ve worked in a variety of design roles, covering both digital and print. I’ve led multidisciplinary projects and combined creative direction with hands-on execution across visual identities, campaigns, websites, apps, publications, and social media. My work has delivered AD/UX/UI solutions and branding strategies tailored to client needs and aligned with business objectives.
- Clients: Elsass Fonden, Danske Spil, Maersk, Storebælt A/S, FDM, EDC, HK et al.
- Impact for Danske Spil: I enhanced usability by personalizing the user experience and simplifying navigation, seamlessly integrated with existing systems. See more.
- Impact for FDM: Helped transition from print-heavy materials, reducing costs and boosting service awareness—an effort recognized with an international award. See more.
Supporting Information
Education
- The Royal Danish Academy of Fine Arts (KADK)
– Schools of Architecture
Voluntary work
- Roskilde Festival – Volunteer
- Vesterbro Kung Fu – Trainer, Qigong instructor
Software
- Main: Figma, Adobe, Sketch, Midjourney
- Fluent: SoMe, CSS, CMS, LLM, AI, and more
- Used for: Wireframing, prototyping, interaction design, design systems, and user testing
Language
- Native: Danish
- Fluent: English
- Understand: German, Swedish, Norwegian
Personal Interests
I find inspiration in family, friends, and travel – broadening my perspective and enriching my design work with fresh insights.