User-centered design across platforms, systems, and brands.
These are a few selected examples.
Digital design
Valuer.ai (Scaleup)
- I designed and defined the end-to-end user experiences to drive conversion and usage in SaaS products based on AI and machine learning. I collaborated closely with management, users, and developers to execute this work.
- Impact: After a complete overhaul of the brand, UI, UX, and the integration of several LLMs, the platform fit into the new market, started selling to new targeted customers, and received new investments. Furthermore, the new Design System significantly reduced development time for new features, enhancing the efficiency of future developments.
PERE (Startup)
- I was deeply involved in all aspects of the PERE platform, from user interviews and testing, to ideation of new functionality, and implementation of an ever-evolving B2B SaaS application.
- Impact: After creating a UX that corresponded with user tests, there was a significant increase in platform usage and a steady decrease in pressure on support. Furthermore, the service expanded from Copenhagen to London, Dubai, and Florida without any problems.
Danske Spil
- For Danske Spil / Live Betting: I created an online casino atmosphere by designing a responsive, easily recognizable website inspired by the green felt of gaming tables and classic playing cards.
- Impact: By personalizing the experience and simplifying access to favorite games, the design integrated seamlessly with existing systems and successfully evoked the intended casino feel.
Graphic design
Elsass Fonden
- For Elsass Fonden: I designed and set up a 50-page annual report that stayed true to the foundation’s established tone while expanding the visual expression with a human focus and photo-driven storytelling.
- Impact: The report strengthened internal pride and led to increased distribution — now used actively as a conversation starter.
FDM
- To highlight their broad range of member services, I replaced traditional brochures with illustrated, topic-specific postcards placed at key touchpoints.
- Impact: The concept reduced print costs and significantly boosted service awareness — earning recognition from an international industry organization.
Photo
Capto – Corporate headquarter
