Capto produces software to very diverse target groups, such as lawyers and membership organizations.
The client wanted to show a united house – but would at the same time be able to talk directly to the target group.
The frontpage focuses on distributing the target groups to their own ”frontpages”. Colors insure overview and recognition (from other communications material). Main navigation is simplified in order to insure that the user can focus on the second-level navigation directed straight at their own needs.
The frontpage, like the main navigation, gives an overview of Capto and the diversity of the products they sell.
Subpages shows clearly the users choice. That goes for the top as well as the navigation and content. This is done without loosing the cohesion to the company as a whole. Persons are added to the images for recognition and in order to show the faces behind the system.