Profile

I deliver compelling visual content, lead creative initiatives, and ensure user engagement

A highly experienced Senior Product Designer and Design Lead with over 10 years of expertise in designing end-to-end user experiences for SaaS products. Skilled in visual and interaction design, business development, and integrating advanced technologies such as AI and machine learning. Proven track record of driving conversion and usage, reducing development times, and expanding services to international markets. Adept at collaborating with cross-functional teams, stakeholders, and clients to deliver innovative and intuitive design solutions.

Work experience

Valuer.ai (Scaleup)

Present / Design Lead – Senior Product Designer

I design and define the end-to-end user experiences to drive conversion and usage in SaaS products based on AI and machine learning. I collaborate closely with management, users, and developers to execute this work.
Impact: After a complete overhaul of the brand, UI, UX, and the integration of several LLMs, the platform fit into the new market, started selling to new targeted customers, and received new investments. Furthermore, the new Design System significantly reduced development time for new features, enhancing the efficiency of future developments.

PERE (Startup)

2020 – 2022 / Senior UX/UI Designer

I was deeply involved in all aspects of the PERE platform, from user interviews and testing, to ideation of new functionality, and implementation of an ever-evolving B2B SaaS application.
Impact: After creating a UX that corresponded with user tests, there was a significant increase in platform usage and a steady decrease in pressure on support. Furthermore, the service expanded from Copenhagen to London, Dubai, and Florida without any problems.

mingo.net

2017 – 2020 / Art Director/Digital designer

My work varied from traditional AD work (ads, reports, etc.) to digital design (apps, sites, banners, animations, etc.) and content for various SoMe platforms.
Clients: Elsass Fonden, Danske Spil, Maersk et al.
Impact: Danske Spil – By personalizing the experience and simplifying access to favorite games, the design seamlessly meshed with existing systems and successfully conjured the desired casino feel.

NetworkCommunication

2007 – 2017 / Creative director

I created coherence across solutions. I strengthened the clients’ internal and external communication and targeted various receivers – from the Board of Directors to end users and customers – on all channels and platforms, including SoMe.
Clients: Storebælt A/S, FDM, EDC, HK et al.
Impact: FDM – The organization was steered away from extensive brochures, leading to a reduction in printing costs and a substantial increase in awareness about the services offered. This was recognized with an award from an international industry organization.

Key skills

Most relevant: Visual and Interaction Design, Branding and Visual Storytelling, User-Centered Design and Research, Team Leadership and Facilitation

”…His knack of combining UX, brand message with product design and integrate it in holistic value proposition is incredible. He is creative and yet very practical in his outlook…”
Vindhesh Kumar CEO/CCO @ Valuer.ai

Education

KADK

3 years – Arkitektur

The Royal Danish Academy of Fine Arts – Schools of Architecture

Voluntary work

Roskilde Festival

2005 – dd.

Association voluntary – ’A Piece Of Cake’

Vesterbro Kung Fu

2017 – dd.

Teacher and trainer for juniors

Clients

[selection]

Advodan, Erhvervs- og Byggestyrelsen, Alfa Laval, Arbejdsmarkedsstyrelsen, Betsson, BR, Chr. Hansen, Clipper, Comwell, Danisco Flexible, EDC-Mæglerne, Elsass Fonden, FDM, F.L.Smidth, HK, Begravelse Danmark, Københavns Lufthavne, Rønne & Lundgren, SF-Film, Storebælt, Tellabs, Velux, Maersk Line

See full list >

Language

Native: Danish
Fluent: English
Understand: German, Swedish, Norwegian

Software

Native: Figma, Adobe, Sketch, Midjourney
Fluent: Invision, Zeplin, SoMe, CSS, CMS
Used for: wireframing, prototyping, visual design, interaction design, and user testing et al.

My design process

Uncover: Research, mapping, tests and interviews with users and product owners
Visualize: Sketches, prototypes and workshops in order to get the organization and the team onboard and strengthen collaboration
Execute: Work close with developers and other team members to create active design systems and out-
standing products that empowers the user
…rinse and repeat

Personal skills

Calm, enthusiastic, and sociable; I maintain composure under stress
Conscientious and flexible designer
Know my tools by heart
Attentive to my team and ensure that everyone is comfortable
A person who loves to learn and to teach
Versatile – regardless of the challenge, I will provide a solution

Personal Interests

I value the rejuvenating quality of time spent with my family and friends, which grounds and inspires my professional creativity. My passion for travel enriches my perspective, enhancing my ability to bring diverse insights into my design work. These personal experiences directly fuel my professional effectiveness and innovation.

References

For references and summary see LinkedIn. More referencer on request.

Resume